Abstract


Sustainability has become a cornerstone of modern business strategies, driving companies to innovate while minimizing their environmental footprint. This paper explores sustainable business strategies, focusing on green innovations, circular economy models, and corporate responsibility initiatives. It examines the economic and environmental benefits of sustainability and how businesses integrate eco-friendly practices into their operations. The paper also discusses challenges in implementing sustainable strategies and provides insights into the future of green business practices.




Keywords


Sustainability, Green Economy, Circular Economy, Corporate Social Responsibility (CSR), Environmental Innovation, Ecofriendly Practices.