Abstract— Sustainability in the global business environment ha s emerged as a critical factor for long-term success and competitiveness. This chapter explores the importance of sustainability in global business, highlighting its role in ensuring environmental stewardship, social responsibility, and economic viability. The chapter delves into strategies for achieving sustainable business practices, focusing on frameworks such as the triple bottom line, circular economy, and Environmental, Social, and Governance (ESG) criteria. By examining case studies of successful companies, the chapter illustrates practical applications and outcomes of sustainability initiatives. The discussion emphasizes the need for a strategic approach to sustainability, underpinned by strong leadership and a culture of continuous improvement. The chapter concludes with recommendations for businesses aiming to integrate sustainability into their core operations and strategies.
Sustainability, Environmental Stewardship, Economic Viability, Triple Bottom Line, Circular Economy