This project examines the financial literacy levels and investment behaviors of 150 undergraduate students across colleges in Greater Noida. Survey data was collected via Google Forms, cleaned using Microsoft Excel, and visualized through Power BI. The average financial literacy score was 61%, with students showing higher awareness of investment-related concepts (SIPs, mutual funds, inflation) and lower awareness of insurance, credit scores, and the distinction between saving and investing. Most students prefer low-risk options like savings accounts and fixed deposits. Gender-wise, females favor low-risk avenues while males and other-gender respondents lean toward moderate-risk investments. The study recommends integrating structured financial literacy programs into college curricula and leveraging AI-driven tools to make financial education more accessible.
Financial literacy, investment behaviour, AI analytics, college students, Power BI, Greater Noida