The integration of Artificial Intelligence (AI) in financial technology (Fintech) is reshaping traditional financial services, creating smarter markets, and transforming business operations. This paper explores the impact of AI on Fintech, highlighting key innovations, challenges, and future directions. It examines AI-driven applications such as automated trading, fraud detection, personalized financial services, and risk management. Furthermore, the study discusses the ethical and regulatory considerations associated with AI in financial markets. The findings suggest that AI enhances efficiency, reduces operational costs, and improves decision-making, paving the way for a more intelligent and inclusive financial ecosystem.
Artificial Intelligence, Fintech, Smart Markets, Business Transformation, Financial Services, Machine Learning, Automation