Sustainability has become a crucial element of modern corporate strategy, as organizations increasingly recognize the importance of balancing economic success with environmental stewardship and social responsibility. This chapter provides a comprehensive overview of sustainability in business. It traces its historical development and evaluates the significance of sustainable practices in today’s corporate landscape. The chapter explores the various factors that drive businesses to embrace sustainability, including consumer demand, regulatory pressures, and the pursuit of competitive advantages. Additionally, it examines the benefits of sustainable practices, such as risk management, innovation, and enhanced brand reputation, while addressing the challenges businesses face in implementation. It illustrates how companies can navigate the complexities of sustainability to achieve long-term profitability and maintain a competitive edge. In conclusion, the chapter offers insights into future research directions, aiming to deepen the understanding and improve the practical application of sustainable business practices in diverse industries.
Sustainability, Business Strategy, Corporate responsibility, Sustainable Practices