Global marketing and branding become an important key issue in any business or organization to catch business opportunities beyond the boundaries of the country. Global marketing and branding means adopting new strategies while providing goods and services to global customers. Brand differentiation is one of the key features that create an image in the minds of global customers. This article tries to give some insights about the global markets, adopting global marketing strategies, examples of global marketing, successful global marketing strategies, global branding and positioning, positioning strategies, creation of global positioning, and examples.
Global Marketing, Branding, Positioning, Brand differentiation, Positioning Strategies.