Innovation is a critical driver of business success, yet organizations often struggle to balance disruptive and incremental innovation. While disruptive innovation creates new markets and transforms industries, incremental innovation ensures continuous improvement and sustained competitiveness. This paper explores strategic innovation management, discussing frameworks for balancing both innovation types, analyzing real-world case studies, and identifying key success factors. The study highlights the role of leadership, organizational culture, and R&D investment in fostering an innovationfriendly environment.
Innovation Management, Disruptive Innovation, Incremental Innovation, Competitive Advantage, R&D, Corporate Strategy.